In the past, product packaging was only supposed to provide
products the safety they require during shipping process. However, this concept
now involves the branding factor as well because we are now living in the age
of commercialization. This concept provides you with an opportunity to connect
with your customer in much better way.
While you need to secure your product with the help of
packaging, you have to make sure that this very packaging is capable of providing
your product the branding advantage through its design.
Clarity is very important
If you want to know why clarity is so important for product
packaging design, you need to keep in mind that customers usually pay attention
to a product on shelf for no more than seven seconds. It means that they take
only this amount of time to make a decision about buying or not buying the
product. So, even if you are putting thousand words to explain the value of
your product on the package, your customers are not going to read that entire
content. However, it doesn’t really mean that there shouldn’t be any
explanation of your product on the package. You will just have to explain it in
as fewer words as possible.
Product packaging as an investment
You need to stop thinking about packaging as a cost that you
need to bear and start considering it as an investment which can provide you
with the business benefit in the long run. Study suggests that beautiful
packaging triggers a brain activity which creates positive emotions in the
customers. Triggering these emotions at right time is quite essential to
enhance the sales. Product packaging design also makes the product to be
differentiated from other products. It ultimately helps you get the much needed
customer loyalty.
Creativity with practical design
While making the product package attractive, you need to
make sure that it is retains the raw functionality it should have. It means
that you need to make sure that your product remains attractive for the
customers when it is placed on the shelf. However, it also needs to be simple
enough to open, reseal and reuse in the future.
It means that if your product is good to look at but its
packing is not that easy to handle, you are not going to get the real
advantage. You might see the drop in sales even if you have worked hard to keep
the quality of product intact.